Creativity. When we think of this term, we often think about those young and brash men and women who have a vision. And when they put these visions to action, they ended up changing the world. Good examples of theoretical thinkers are the likes of Bill Gates, Steve Jobs, Mark Zuckerberg, and many more. While this impression is not at all wrong, it is not exactly as it is. Take telemarketing, for example. Can you give one personality that can be said to change the world of lead generation and appointment setting? No, I am sure you were not able to. That is because the creative thinkers in this line of work belong to a different set of innovators. These are the people whom we call as experimenters.